MORJAS, 'Pura Vida' Campaign

For their Spring Summer 2024 Collection, MORJAS wanted to tell a story rooted in their vision of the Mediterranean. Tapping into the founders personal history and archival imagery, 'Pura Vida' is inspired by the tranquility and serenity of a summer day in the Mediterranean sea.

Client:
MORJAS
Year:
2024
Services:
Creative Direction, Styling
Team:
Liam Creed, Henrik Berg, Lovisa Rosenborg
Cinematography:
Abraham Englemark
Production:
MORJAS
Liam Creed Studio, project: MORJAS, 'Pura Vida' Campaign (fig. 1)
Liam Creed Studio, project: MORJAS, 'Pura Vida' Campaign (fig. 3)
Liam Creed Studio, project: MORJAS, 'Pura Vida' Campaign (fig. 4)
Liam Creed Studio, project: MORJAS, 'Pura Vida' Campaign (fig. 5)
Liam Creed Studio, project: MORJAS, 'Pura Vida' Campaign (fig. 6)
Liam Creed Studio, project: MORJAS, 'Pura Vida' Campaign (fig. 7)

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